Our policy, your privacy
Cekra, Inc. Privacy Statement

Last updated: May 2021

We deeply respect your privacy and right to control your personal data. Our guiding principles are simple:

  • We use data to serve our clients.
  • We provide meaningful choices that are easy to understand.
  • We collect only what we need.
  • We protect the data of our clients as if it were our own.

The primary purpose of collecting your data is to improve your client experience.

We do not and will not sell your personal data to third parties.

This Privacy Statement (the ‘Statement’) explains the personal information we collect from you, either directly or indirectly, and how we will use it. Personal information is any information that can be used to identify you or that we can link to you. The Statement also elaborates on the choices you can make about the data we collect, and how you can control these decisions. It applies to all products offered by Cekra (‘Cekra Product(s)’), including our Cekra Inventory app (‘Cekra app’ or ‘app’) or services, for example the Cekra website (referred to as ‘Services’). Please read this Statement carefully to understand how Cekra may collect, use, and share your personal information. The terms ‘we’, ‘us’, or ‘Cekra’ are each intended as reference to Cekra, Inc.

The Types of Personal Information We Collect

Information you provide to us

We collect information you voluntarily provide to us, such as your name, phone number and email address; for instance, when you want to learn more about Cekra Products and Services or when you contact our Customer Care group for assistance with your Cekra Products.

Information we collect automatically

We automatically collect information about you, such as Functional Data (as defined below) and Additional Usage Data (as defined below) about your use of Cekra Products and Services or information collected by using cookies and similar technologies when you use, access, or interact with us via our websites or app. We may, for example, collect information about the type of device you use to access our websites, the operating system and version, your IP address, your general geographic location as indicated by your IP address, your browser type, the webpages you view on our websites, and whether and how you interact with content available on our websites.

Customer Interactions with Cekra

To make the information in this Statement easy to understand, we have highlighted different occasions when Cekra could potentially collect personal information from customers. The customer interactions with Cekra are broken down into the following segments:

Learning about Cekra

To learn more about Cekra Products, you may voluntarily provide personal information, such as your name and email address during these interactions. We may also collect information about you online via cookies or similar technologies when you visit our websites.

We collect: your name, phone number, email address, location data, your password, and IP address. Please note, your password is stored using one-way hash, which means that it cannot be recovered (or disclosed) by anyone, including Cekra.


We collect:

  • Registration data. This data includes your email address, location, language preference, Product serial number, IP address, and Cekra account login information (as described above).

Why we collect Functional Data: We collect this information to help ensure that your Products are working properly, to provide you with customer support, to honour your audio preferences, and to guide product improvement and customer support decisions. We also collect this information to guide product improvement and customer support decisions which is our legitimate interest.

Additional Usage Data:

In order to improve your experience with Cekra Products and to offer better, personalised Cekra Products and Services, that meet the needs and expectations of our customers, we collect the following Additional Usage Data. The processing of this information is in our legitimate interest as further set out below (under Why).

We collect:

  • Performance Information. This includes things like the temperature of your Product, WiFi information like signal strength, how often you use music services you have connected to your Cekra system (including, for some services, your login username, but not password), information about how often you use the Cekra app versus other control mechanisms, flow of interactions within the Cekra app, how often you use the physical controls on the unit, the flow of interactions within the Cekra app, duration of Cekra Product use, and, as required for certain Services, location-based data using GPS (or similar technology, where available) and crowdsourced WiFi access points and cell tower locations collected from your third party device when the Cekra app is in use.

Cekra will may share a subset of this data with partners that provide the services you have requested. Sharing your relevant data with these partners and further processing of such data is necessary for the performance of the contracts with these partners for your benefit, in order to ensure that the voice or direct control function is working properly. If you wish to object to any such processing, simply disable the feature (for example, disable voice control) or unlink the feature (for example, unlink your home automation remote) from your Cekra Products. However, the voice control function or other direct control functionality will not work unless you authorise us to collect and process the data as outlined in this section.

We collect: Functional Data, Additional Usage Data

How We Use Personal Information

Cekra uses your personal information we collect to provide you with the Cekra Products and Services we offer, which includes using data to improve and personalise your experiences. We also use your personal information to communicate with you, for example, informing you about your account, new Cekra Products or Services available, security, and other types of updates

Cekra uses the data for the following purposes:

Product Improvement

We continually use data for research purposes and to develop and improve our Cekra Products and Services, including maintaining and improving the performance of our Cekra Products and Services, developing and adding new features or capabilities, such as using error reports to improve security features, using search queries and clicks to improve the relevance of search results, and using usage data to determine what new features to prioritise. We use your personal information to provide functionality, analyse performance, fix errors, and improve usability and effectiveness of Cekra Products and Services. This processing is necessary to serve our legitimate interest.

Security, Safety, and Dispute Resolution

We use data to protect the security and safety of our customers, Cekra Products and Services, to detect and prevent fraud, to resolve disputes and enforce our agreements. We may use third parties to assess and manage credit risks. This processing is necessary to serve our legitimate interest.

Business Operations

We use data to develop aggregate analysis and business intelligence that enable us to operate, protect, make informed decisions, and report on the performance of our business. This processing is necessary to serve our legitimate interest.

We also may use cookies and similar technologies to provide the most relevant Cekra advertising to you. For information about managing email subscriptions and promotional communications.

How We May Share Personal Information

Cekra does not and will not sell personal information about our customers. We want you to understand that information about our customers is an important part of our business.

Compelled Disclosure and Law Enforcement

When legally required, strictly necessary for the performance of the services or to protect our rights, or the rights of our affiliates or users, we disclose your personal information to law enforcement authorities, investigative organisations, our affiliates, or in legal proceedings. We will share your personal information when we believe in good faith that it is necessary for us to do so in order to comply with a legal obligation under applicable law or to respond to a valid legal process (e.g. a search warrant, a court order, or a subpoena).

Sale or Merger

We may share your personal information in the event of a merger, acquisition, or sale of all or a portion of our assets. Of course, we shall notify you via email and/or a prominent notice on our website and inform you of your rights.

Sharing and Disclosure of Aggregate Data

We share data in aggregate form and/or in a form which does not enable the recipient of such data to identify you, with third parties, for example, for industry analysis.

Please note, our Products include links to Products or applications of third parties whose privacy practices may differ from Cekra. If you provide personal data to any of those third parties or their products, your data is governed by their privacy statements, and we encourage you to read these privacy statements carefully.

Where legally required, we may rely on your consent to use your personal information. When this is the case, we will provide you with more specific information when we actually request your consent. You may withdraw your consent at any time by sending us an email to Your withdrawal will not affect the lawfulness of processing based on your consent before your withdrawal.

Compliance with legal obligation

We may use your relevant personal information to ensure compliance with applicable laws; for example, to comply with lawful requests from law enforcement, and for regulatory investigations and compliance.

Legitimate interests

We may use your personal information for our legitimate interests. For example, we rely on our legitimate interest to analyse and improve our Cekra Products and Services, including Cekra Radio, and the content on our websites and app, to send you notifications about software updates or information about Cekra Products and Services, and to use your relevant personal data for administrative purposes and for fraud detection and prevention. Furthermore, except where consent is required under applicable local law, we rely on our legitimate interest to send you relevant marketing communications.

When using personal data to serve our legitimate interests, we will always balance your rights and interests in the protection of your personal data against our rights and interests.

Where we process your personal information based on our legitimate interest and no opt-out mechanism is available to you (e.g. in your Cekra Product settings), you may exercise your right to object by sending an email to

Security, Storage and Retention of Personal Information We Collect


Cekra is committed to protecting the security of your personal information. However, whilst we take reasonable precautions to guard the personal information we collect, no security system is impenetrable.

We use a variety of appropriate technical and organisational measures and industry standards to protect your personal information and help prevent information about you from loss, theft, misuse, and unauthorised access, disclosure, alteration, and destruction. For example, we store the personal data you provide on computer systems that have limited access and that are in controlled facilities. We also ensure that our third-party data centre vendors provide adequate security measures. Additionally, your data is protected with encryption, such as Transport Layer Security (TLS), during transition over the Internet. Please note, your password is stored using one-way hash, which means that it cannot be recovered (or disclosed) by anyone, including Cekra, it can only be reset.

You can only access your Cekra account information and our service through the use of an individual user login and password. To protect the confidentiality of personal information, you must keep your password confidential and not disclose it to any other person. Please notify us immediately if you believe your password has been misused. You should always log out and close your browser when you finish your session. Please note, we will never ask you to disclose your password.

If you have any questions about the security of your personal information, you can contact us at


Personal data collected by Cekra may be stored and processed in your region, in the United States (for example, in our major data centres), or in any other country where Cekra or its affiliates, subsidiaries, or service providers are located or maintain facilities. Cekra has put in place adequate mechanisms to protect personal information when it is transferred internationally, for example by using the Standard Contractual Clauses as approved by the European Commission.


Cekra will retain your personal information:

for as long as we have a customer relationship with you and/or as necessary to enable you to use the website, your Cekra account, and/or your Cekra Product(s);

  • for the period required to provide services that you request from us;
  • for the period required to provide marketing or other promotional materials that you request from us;
  • to comply with our legal obligations, including requirements of regulators and governmental agencies that have authority over us, such as tax and/or accounting obligations, which usually require retaining certain transaction data for periods between seven and 10 years after a transaction has occurred;
  • for the period required to resolve disputes with any parties and/or to investigate or defend against potential legal claims; and
  • otherwise as necessary to allow us to conduct our business in compliance with applicable laws and regulations.

All personal information we retain will be subject to this Privacy Statement and our internal retention guidelines. Cekra will delete your personal data when it is no longer required for the above-mentioned purposes. If there is any personal data that, for technical reasons, we are unable to delete entirely from our systems, Cekra will implement appropriate measures to prevent any further processing or use of such data. If you have a question about a specific retention period for certain types of personal information we process about you, please send an email to

Your Rights and Choices

Your Rights

  • We want you to be in control of how your personal information is used by us. Subject to local law, including the General Data Protection Regulation and the California Consumer Privacy Act, you can do this in the following ways:

    you can ask us for a copy of the personal information we hold about you;
  • you can inform us of any changes to your personal information, or if you want us to correct any of the personal information, we hold about you;
  • in certain situations, you can ask us to erase, block, or restrict the personal information we hold about you, or object to particular ways in which we are using your personal information; and
  • in certain situations, you can also ask us to send the personal information you have given us to a third party.

Where we are using your personal information on the basis of your consent, you are entitled to withdraw that consent at any time. Moreover, where we process your personal information based on legitimate interest or the public interest, you have the right to object at any time to that use of your personal information.

We rely on you to ensure that your personal information is complete, accurate, and up to date. Please do inform us promptly of any changes to or inaccuracies of your personal information by contacting

We will respond to your request as soon as possible but certainly within 30 days. For more information about how you can control the collection and use of Additional Usage Data and your Communication, Marketing and Advertising Preferences.

We are committed to working with you to obtain a fair resolution of any complaint or concern you may have about our use of your personal information. If, however, you believe that we have not been able to assist with your complaint or concern, you may have the right to file a complaint with the data protection authority in your country (if one exists in your country) or supervisory authority.

Your Choices

Cekra Account and Cekra App

If you wish to access, edit or remove profile information, change your password, close your account or request deletion of your personal data, you can do it by logging in to your Cekra account or Cekra app or sending an email to If you cannot access certain personal information collected by Cekra via the Cekra account, the Cekra app or directly via the Cekra Product that you use, you can always contact us by sending an email to We will respond to any request to access or delete your personal data as soon as possible but certainly within 30 days.

Our Use of Cookies and Other Similar Technologies

We use cookies and similar technologies like pixels, tags, web beacons, and other identifiers to help us personalise our website for you, remember your preferences, understand how users are using our website or app, and help customise our marketing offerings.


A cookie is a small data file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognise your browser. The length of time a cookie will stay on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Cekra uses both types of cookies. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your computer or mobile device until they expire or are deleted. We use the following types of cookies on our website.

  • Strictly necessary cookies. These cookies are essential for you to browse our website and use its features. Without these cookies, services like shopping baskets cannot be provided.
  • Performance cookies. These cookies collect information about how you use our websites. This data may be used to help optimise our website and make it easier for you to navigate.
  • Functional cookies. These cookies allow our websites to remember choices you make whilst browsing and personalise your experience. We may store your geographic location in a cookie for instance, to ensure that we show you the website relevant to your area.
  • Third Party cookies. Third party cookies are those placed by websites and/or parties other than Cekra. These cookies may be used on our website to improve our products or services or to help us provide more relevant advertising. These cookies are subject to their respective privacy policies for these external services, for example, Facebook Data Use Policy.
  • Analytics cookies. We use analytics cookies, like those offered by Google Analytics, to help us understand things like how long a visitor stays on our website, what pages they find most useful, and how they arrived at To learn more about Google Analytics and your data, visit this Google webpage.

How to Contact Us

If you have any questions about the use of your personal information, please send an email to

Changes to Our Privacy Statement

Cekra may modify or update this Statement when necessary, to reflect customer feedback and changes in our Cekra Products and Service. Please review it regularly. When we update this Statement, we will revise the ‘Last Update’ date at the top of the Statement. If there are material changes to this Statement or in how Cekra uses your personal data, we will notify you either by posting a notice of such changes before they take effect or by directly sending you a notification. We encourage you to regularly review this Statement to learn more about how Cekra is using and protecting your information.

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